[] Livestream Technology – Secrets to Conquering Online Audiences

Livestream technology is no longer unfamiliar in the digital era, but how can we maximize its power to attract viewers and turn them into loyal customers? This was the compelling topic shared by Mr. Nguyễn Quốc Bảo, M.A. – Sales Director of Fortive Group, ASP Company, USA; Visiting Lecturer of the Marketing program – during the specialized seminar titled “Livestream Technology” at the Faculty of Management – International Economics, Lac Hong University.

The seminar was organized by the Faculty of Management – International Economics (QT-KTQT) at 7:30 AM on March 20, 2025, attracting a large number of students interested in marketing, e-commerce, and online business.

During the program, students had the opportunity to explore practical knowledge and key success factors in livestreaming, including:

✅ The importance of livestreaming in business:
Mr. Nguyễn Quốc Bảo analyzed how livestreaming not only enhances customer engagement but also serves as an effective tool to boost sales performance.

✅ Secrets to retaining viewers:
Students were introduced to strategies for building engaging content, storytelling techniques, and psychological factors influencing viewer behavior.

✅ Applying technology in livestreaming:
The seminar provided updates on supporting tools such as AI, chatbots, popular livestream platforms, and methods to optimize content for maximum effectiveness.

✅ Business strategies through livestreaming:
From preparation steps and scripting to creating successful sales livestream programs, all content was delivered vividly and practically.

The event not only delivered valuable knowledge but also inspired students. Ms. Tống Anh Thư, a second-year Business Administration student, shared:
“Previously, I thought livestreaming was simply a way to sell products online, but after this session, I better understand strategy, customer psychology, and how to apply technology to improve efficiency.”

Ms. Phạm Thị Kim Mến, a second-year Marketing student, also expressed her enthusiasm:
“The speaker was very passionate and explained everything clearly and practically. I was especially impressed by the real-life examples and successful case studies shared by Mr. Bảo.”

The Faculty of Management – International Economics continuously strives to provide practical-oriented programs, ensuring that students not only master theoretical knowledge but also apply it effectively in their future careers. Organizing seminars such as “Livestream Technology” is part of the faculty’s strategy to align education with real-world practice.

The knowledge and skills shared during the seminar not only help students gain confidence when entering the labor market but also serve as a solid foundation for professional online entrepreneurship and business development.

The seminar delivered valuable insights, ignited passion, and opened new opportunities for students in the digital era. With practical tips from a leading expert, students of the Faculty of Management – International Economics are now better equipped to conquer the promising livestream market.